Journées dentaires internationales du Québec (JDIQ) 2022
Credits: dentalcorp Inc.
My Role: Graphic Designer
Services: Event Materials
dentalcorp, Canada's leading network of dental practices, participates in major dental events annually. Journées dentaires internationales du Québec (JDIQ) is North America's largest bilingual dental convention, attracting over 12,500 participants. The goal of the project was to demonstrate Dentalcorp's commitment and trustworthiness while enhancing brand recognition and engagement. It is included creating a 28-meter wall design, postcard, social media posts, testimonial displays, signage, mugs, bottles, pens, sticky notes, backdrops, and a barn door ad for the Oral Health cover page. The postcard had to invite attendees to take pictures and win prizes, aligning with the marketing strategy of making social posts fun and engaging.
As a sole graphic designer, I was responsible for ensuring consistency and professionalism across all communications and marketing materials based on the attached dentalcorp brand guideline. My role was to establish a cohesive visual identity that reinforced dentalcorp's brand values, enhanced brand recognition, and supported marketing strategies to drive client growth and retention. For JDIQ 2022, dentalcorp aimed to emphasize the benefits of their services to clients.