Persica  

Persica, a non-profit organization, was established in 2013 as PMQA with a mission to support professionals in management and quality fields, especially newcomers to Canada. Over the years, as the needs of its members and the career development landscape evolved, it became apparent that a broader and more inclusive approach was necessary. In 2020, the organization rebranded as Persica to better reflect its expanded mission of empowering professionals across various industries. I was engaged to lead the rebranding effort, which included developing a comprehensive visual brand identity encompassing a new logo, brand guidelines, LinkedIn banner, and a redesigned website completely with the new identity. Additionally, I provided graphic design support for their social media posts. The primary goal was to create a brand that embodies trust and professionalism, resonating with Persica’s target audience. The website was designed to be the digital hub for the brand, offering essential information about Persica's services and fostering a strong online presence.